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Espresso Coffee Brands

Espresso coffee brands and marketing of coffee beans for espresso coffee making

The coffee bean trade is over 500 years old and today it represents the 2nd most traded product in the world. Is it any wonder then, that each of the big food brands (Nestle, Proctor & Gamble, Kraft and Sara Lee) have a stakeholding in this significant Food & Beverage category. Each of them, by acquisition and promotion, have achieved significant brand recognition in the coffee consumer category.This Knol touches briefly on this area but choses to look back one step in the supply chain at the countries and their green coffee bean brands which they promote and sell to these big four companies. This Knol would interest anyone wanting to appreciate more the espresso coffee experience as it would speciality coffee retailers, home espresso makers, baristas and their cafes. So, here is the Knol on Espresso Coffee Brands ...

Espresso Coffee Brands - an introduction

Afavorite!
Most people arefamiliarwith the retail brands of coffee, but few get to know the wholesale brands unless you are a devotee of espresso coffee beans or one of the many roasters, importers and exporters of coffee beans that trade in them. More Coffee KnolsEspresso Coffee CollectionWe begin this Knol by looking at the retail brands that most have seen but then we explore those coffee bean brands and their characteristics, known only to a select few in the trade. Accordingto the research (Top 100 Most Powerful Brands Ranking 2008) done by BrandZ and compiled by Millward Brown - the World's most recognizable espresso coffee brands in ranking order for 2008 were:
                1. Nescaf -Nestle- "Coffee at its Best"
                2. Nespresso -Nestle -Freedom of Espresso
                3. Folgers -Proctor & Gamble -"The best part of waking up is Folgers in your cup!"
                4. Maxwell House - Kraft Foods -"Good to the last drop"
                5. Jacobs - Kraft Foods -"Jacobs Kaffee ... wunderbar"
                6. Carte Noire - Kraft Foods -"Un caf nomm dsir" ("a coffee named desire")
                7. Douwe Egberts - Sara Lee -"Nothing else matters"


DE Nespresso
Maxwell House
Jacobs

Carte Noire

Nescafe
Folgers 2008 World's Top Coffee Brands
Coffee cherry - red ripe and green unripe
Nescafe
- is a instant coffeebrand produced by Nestl and comes from joining the words "Nestl" and "caf". It was introduced in Switzerland in 1938 in order to provide a solution to the over supply ofBraziliancoffee. It is now sold all over the world and is the single most popular instant coffee internationally.
Nespresso -Nespresso is the brand under the Nestl Group. The Nespresso product is a combination of aspecializedsystem of single-serving "capsules" that contain ground coffee together with matching machines that extract espresso from the contents of the capsules. Based in Paudex, Switzerland, it sells its machines to the world through retail channels and sells its capsules online together with about 175 "coffee boutiques" located in 30 countries.Capsules are available in a wide range of coffee varieties.
Green coffee beans ready for export
Foglers -
Founded by James A. Folger in San Francisco, California, in the 19th century.Proctor& Gamble acquired the company in 1963. Folgers, is the second most recognizable coffee brand worldwide, due in part to its pervasive presence in advertising.
Maxwell House -is a brand of coffee currently owned by Kraft Foods. It was named in honor of the Maxwell House Hotel in Nashville, Tennesee. The Maxwell House slogan, which the company hasbeen using the slogan since 1917, is one of the most recognizable brand-associated slogans in history. According to an apoctryphal story, Teddy Roosevelt declared that the cup of Maxwell House coffee he had just finished was good to the last drop.
Roasted coffee beans ready for grinding
Jacobs-"is one of Krafts billion-dollar brands and traces its beginnings to 1895 in Germany. Thats when 26-year-old Johan Jacobs opened a specialty coffee shop in Bremen. Jacobs coffee is now sold throughout Europe and the Middle East, and is a market leader in Austria, Germany, Latvia, Lithuania, Poland, Romania and Ukraine. Available in roast and ground, whole beans, soluble crystals, coffee pods and flavored mixes". Carte Noire- was createdby Ren Monnierin 1978. It is pure Arabica and its name and logo symbolizes luxury and privilege. Carte Noire is now the undisputed number-one coffee choice throughout France."is the leading premium coffee brand in France. The brand also is steadily building a super-premium position in other markets.Major markets include:France, Ireland, Russia, Ukraine, United Kingdom".
Photo #1 - Espresso oil from ground coffee
Douwe Egberts
-Douwe Egberts (often abbreviated as DE) is a Dutch corporation that processes and trades roast coffee, tea, tobacco. Itbegan as a small coffee importer in The Netherlands and became one of the largest European coffee roaster. It is now a subsidiary of the Sara Lee Corporation who sell DE products throughout Europe, and is the main supplier of coffee pods for the Senseo Coffee System.
As you can see, behind most of these brands are the Big 4 coffee coffee value-adding companies of Nestle, Proctor & Gamble, Kraft Foods and Sara Lee. Now these brands may well be the most known coffee brands of the consumer world today, but I want to look at those brands that have been used by the coffee trade for the past few hundred years. These are the ones of particular importance to coffee importers, roasters, home espresso makers, speciality coffee shops and cafes.

"Black as the devil, Hot as hell, Pure as an angel, Sweet as love." Charles Maurice de Talleyrand-Perigord's recipe for coffee -19th century French Diplomat.


Answers @ nowMASTER.com

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Coffee brand owners and market share

Update -Brandz 2009 Complete Report

Photo Source #9 - The coffee paradox: global markets, commodity trade and the elusive promise ...
By Benot Daviron, Stefano Ponte, Technical Centre

"Chocolate, men, coffee - some things are better rich"Anon.

Ancient Coffee Brands

Photo source #3 -www.wikimedia.orgMocha Yemen Map
Some coffee brands like Mocha (sometimes called Arabian Mocha), date back hundreds of years to the 15th century. It was a name used by coffee traders who purchased coffee beans from the people of Yemen. Yemen was the only place in the world at the time with cultivated coffee beans and Mochawas the name of the port on the Red sea from which the coffee beans were shipped. In ancient times this port went by the name Al-Mukha.
Another coffee brand with ancient roots is Java. Java is an island which is now located within the boarders of Indonesia. Back in the 17th Century, the Dutchestablish the large Arabica coffee farms or estates in Java.Java at the time became the 2nd great commercial coffee plantation region after Yemen.
The early success of these two brands saw the emergence of the world's first coffee blend - Mocha-Java. Traditionally, this is a coffee bean blend of one part Yemen Mocha and two partsArabicaJava coffee. In this traditional form, Mocha-Java is the world's oldest coffee bean blend. This historic blend combined the full bodied Java bean with the acidic Yemen Mocha which gave a more balanced espresso experience.
Photo source #2 -www.wikimedia.orgJava Map - Dutch 17th century
Blends today are commonplace and are used by marketers to promote this all round coffee experience. They are a mixture of two or more individual varieties of single-origin coffees either before or after roasting. It is done sometimes to disguise some bad characteristics in one or used to provide a more balanced coffee experience to the consumer by creating extra flavours, more body or more crema.
Another term often used by coffee marketers and customers alike is - Nectar of the Gods: Originally this term was used by the ancient Greeks, including Aristotle, to describe the taste of honey or the alcoholic drink Mead. Fine espresso coffee today shares this description with most alcoholic beverages including mead, wine and that beer - Guinness. "Flying saucer, what happens when a nudist spills his coffee" Anon

Other Notable Coffee Brands

Arbuckle's Ariosa Coffee
ARIOSA COFFEE wasAmericas first national brand of roasted coffee beans created by Mr. John Arbuckleand his brother Charles. They werepartners in a Pittsburgh grocery business who tackled the problem of having to roast the green coffee before a coffee brew could be made.
They patenting a process for roasting and coating coffee beans with an egg and then covering it with a sugar glaze to seal in the flavor and aroma.Known as "the coffee that won the West" it was a major seller in America in the 1880s and 1890s and was packed intoairtight, one pound packages and shipped all over the country in sturdy wooden crates, one hundred packages to a crate.
Photo #4www.antiquecountrystore.com
Sanka is a contraction of the French name "sans caffeine" (trans. no-caffeine). It took this name because Sanka was a decaffeinated coffee.It was first sold in Germany in 1909 and was marketed there as Kaffee Hag but as Caf Sanka in France.
Kaffee Hagwas the name of the company formed in Bremen in 1906 to market this decaffeinated coffee. The company held the patent that was first granted to Dr. Ludwig Roselius, the inventor ofdecaffeinated coffee, in1906. The Sanka brand was introduced into the US in 1923 with the Marketing tag line Lets You Sleep.
Photo #5 -www.juanvaldez.com
Juan Valdez is the mythical farmer immortalized in the logo developed by the ad agency Doyle Dane Bernbach for theNational Federation of Coffee Growers ofColombianin March 1981. The logo was first introduced to the trade in September of the same year. The logo featured Juan Valdez (the quintessential cafetero), his mule, and the Colombian mountains in the background.
The purpose of the logo was to identify and serve as a seal of guarantee to the brands that do indeed consist of 100% Colombian Coffee as approved by the Federation.Two versions of the logo were created: North American Version:"100% Colombian Coffee"International Version:"Caf de Colombia".

"I have measured out my life with coffee spoons"T.S.Eliot - 2oth Century poet and playwright.

Accredited Marketing and Branding

Wordle image of this Knol - Espresso Coffee Brands
In more recent times, coffee consumers have become more aware of the social and environmental issues relating to the growing and supply chain of coffee.
This growing pressure by better informed consumer groups has led to a form of accredited marketing in three main areas of concern to the consumer: (1) Organic,
(2) Bird Friendly and
(3) Fair Trade.
Photo #8 -www.ams.usda.gov
Organic Coffee has become an important Marketing term in the contemporary coffee world and can usually command a higher premium price. However the lower yields coupled with the costs of the certification process soon account for the extra margins achieved.For a coffee to carry the organically-grown label it must be certified by an international agency as having been grown without synthetic chemical fertilizers, pesticides, or herbicides.
Organic Farming includes the need for diversified shade, employing compost and engaging organic pest control procedures as well as terracing to minimize soil erosion.
#6 Photo -www.birdandnaturefest.com
Bird Friendly Coffee is a marketing seal awarded by the Smithsonian Institution in the US and controlled by the National Audubon Society. Is a term used, when Marketing coffee, which identifies coffee that is grown under a shady canopy or one that did not destroy the forest to create a plantation and meets the criteria established by the Smithsonian Migratory Bird Center of the National Zoo.
This canopy supplies a habitat for migrating birds and it particularly important to migratory birds passing through Central America. Usually 25c per pound of Bird-Friendly coffee is used to support Smithsonian Migratory Bird Center research and conservation programs.
#7 Photoexaminer.com
Fair Traded Coffee is a certification given to coffee beans that have been purchased from peasant farmers at a price defined by international agencies as "fair".
It is intended to help ensure equitable trading arrangements for disadvantaged small holders who are organized into cooperatives Also used to promote sustainable agricultural and farm management practices without the use of agrochemicals or genetically modified organisms.
Oxfamis one organisation that "works with organisations around the world to shift global trade rules so they work to help raise poor people in the developing world out of poverty."

Some Brands that advertising made famous USA - circa 1930's


"I like my coffee strong, not lethal" Col. Potter from the 90's TV sitcom "Mash"

Espresso Coffee Bean Brands - by Country

Here are the world's best espresso coffee bean brands, grouped together by their country of orign.
COUNTRY ESPRESSO COFFEE BEAN BRANDS
America ARIOSA, Arbuckle
Brazil Bahia, Bourbon Santos (Santos), Cerrado
Colombia Armenia, Bogota, Bucaramanga, Cucuta, Manizales, Medellin, MAM
Costa Rica Alajuela, Tarrazu
Dominican Republic Bani, Barahona, Cibao, Ocoa
El Salvador Pipil
Ethiopia Djimmah/Djimah, Ghimbi/Gimbi, Harar/Harrar, Limu, Longberry harrar, Mocha, Shortberry Harrar, Sidamo/Sidama, Yirgacheffe/Yirga Cheffe, Washed Sidamo
Guatemala Antigua, Atitlan, Coban
Hawaii Kona, Kaanapali, Kauai, Maui, Moloka'I/Molokai, Oahu
India Mysore
Indonesia Ankola, Celebes Toraja, Gayo Mountain, Java, Kopi Luwak, Mandheling Lintong, Sulawesi Toraja
Jamaica Jamaican Blue Mountain, Mavis Bank, Moy Hill, RSW, Wallenford, Langley
Kenya Bugishu
Mexican Oaxaca Pluma, Altura Coatepec, Coatepec, NicaraguaJinotega, Matagalpa
Papua New Guinea Kinjibi, Arona, Sigri
Peru Chanchamayo Valley/Chanchamayo
Puerto Rico Grand Lares, Yauco Selecto
Tanzania Arusha, Mbeya, Moshi, Pare
Venezuela Caracas, Maracaibo, Maraciabos, Mrida, Tachira, Trujillo
Yemen Arabian Mocha, Ismaili, Mattari, Mocha-Java, Sanani, Yemen Mocha
Zaire Kwilu
"Life is too short for bad coffee" Anon

Espresso Coffee Bean Brands - the A to Z

Here is a comprehensive listing of the world's best espresso coffee bean brands in alphabetical order. I have included the country of origin as well as a brief description of each.
BRAND COUNTRY DESCRIPTION
Alajuela Costa Rica This is the market name for one of the better shade grown, organic-certified, SHB (Strictly Hard Bean) coffees coming from the Alajuela province located in the North Central Valley of Costa Rica.
Altura Coatepec Mexico Is a market name for a respected washed Arabica coffee grown on the northern slopes of the central mountain range in the Veracruz State of Mexico. It is high grown coffee that comes from the historical town of Coatepec with its red-tiled houses and charming cobblestone roadways. The town is in the State of Vericruz 15km south of Xalapa, Mexico.
Ankola Indonesia One of the world's best and most famous Arabica coffees grown around the northern port of Padang in west-central Sumatra. It is noted for its deep richness, full body and long finish together with just enough interesting acidity. Ankola coffee beans are often associated with the market name Mandheling. They are both grown at altitudes of 2, 500 to 5, 000 feet and are dry processed but the dried husk are removed with a hot water process which many believe contributes to its unique flavour characteristics.
Antigua Guatemala Is the market name for one of the best and most distinctively flavored coffees of the world. It is grown in the valley surrounding Antigua, which is the old capital of Guatemala.
Arabian Mocha Yemen A single-origin coffee cultivated on the mountainous regions and terraces of present-day Yemen and shipped from the port of Mocha. It is the world's oldest cultivated coffee bean and it is distinguished by its full body taste in combination with a unique rich, winey acidity.
Arbuckle America See - ARIOSA
ARIOSA America Americas first national Brand of roasted coffee beans created by Mr. John Arbuckle. Known as "the coffee that won the West" it was a major seller in America in the 1880s and '90s.
Armenia Colombia A market name for a coffee bean that is exported from Colombia. Named after the town located in the area , the estates are positioned some 140 miles from the capital Bogota. It is the A bean in the commonly exported blend of Columbian coffee - MAM.
Arona Papua New Guineas One of Papua New Guineas most famous Brand of Arabica coffee beans. It is grown in the Arona Valley in the Eastern Highlands Province. It is noted for its full body and its deep almost smoky like taste.
Arusha Tanzania Is the market name for coffee beans grown on the slopes of Mt. Meru in Tanzania. The coffee tree was imported here by the Jesuit missionaries from Reunion Island at the turn of the 20th century. It has a reputation for producing some of the finest blends of coffee in the world. This area accounts for 75% of Tanzanias total coffee bean exports.
Atitlan Guatemala A notable Brand of coffee beans from Guatemala carrying a Fair Trade certificate and possessing a bright acidity.
Bahia Brazil This is a market name of a coffee bean supplied from Brazil and exported from a state bearing the same name. Located at the northern end of the coffee states in Brazil it is currently achieving breakthrough yield success with the introduction of a pivot irrigation growing system.
Bani Dominican Republic Is a city and market name for a good washed coffee with mild acidity that is produced in the region of Sierra Sur in the Peravia Province of the Dominican Republic. It is noted for its soft, mellow cup.
Barahona Dominican Republic Is the market name for a high grown coffee in the southwest of the Dominican Republic. Named after the city and province that bears the same name. It is considered by many to be the best coffee of the Dominican Republic and is identified by its increased acidity yet heavier-bodied cup.
Blue Mountain Jamaica Authentic Blue Mountain coffee is grown in the Blue Mountain district of Jamaica and makes up about 15% of Jamaicas total coffee exports. Only coffee processed through those works licensed by the Jamacian Coffee Board can use this trademark. They are Wallenford, Moy Hill, Silver Hill, Mavis Bank, Langley and more recently Old Tavern and RSW.
Bogota Colombia This as a Brand of coffee beans grown in the eastern mountainous (cordillera) region of Colombia. Considered by some to be one of Colombia's finest coffees and it is definitely one of its most famous. It takes its name from the capital Bogota from which it is marketed.
Bourbon Santos Brazil Also marketed under the name of just Santos. It refers to a category of high-quality coffees from Brazil that are usually shipped through the port of Santos and that are grown in the state of So Paulo or the southern part of the State of Minas Gerais. The term properly describes the finest grade of Brazilian coffee produced from the Bourbon cultivar of Arabica. This cultivar tends to produce a softer, fruitier, smoother flavor with a medium body and more acidity than other varieties grown in Brazil.
Bucaramanga Colombia Is a market name for a respected coffee bean from Colombia. It is one of its most famous coffees possessing a low level of acidity, yet still rich in body and flavour.
Bugishu Kenya Is the market name for an Arabica coffee grown from the slopes of Mt. Elgon in Uganda near Kenya. It is considered by some to be the best coffee Uganda has to offer is contrast to the Robusta coffee which makes up most of Ugandas coffee bean production.
Caracas Venezuela A class of coffees grown on the eastern coastal mountain ranges of Venezuela and shipped through the port of La Guiara. Quality ranges from fair to excellent.
Celebes Toraja Indonesia Is a market name for one of the worlds finest coffees from Celebes (previously Sulawesi) in Indonesia.
Cerrado Brazil A new high grade Arabica coffee coming from the high Savannah plains in the west of the Minais Gerais state in Brazil. Coffee was first cultivated here in response to the Black Frost of 1975 which wiped out much of the lower lying crops for that year.
Chanchamayo Valley/Chanchamayo Peru A south-central region of Peru and a market name for a Peruvian coffee with one of the best reputations. It is wet processed, light bodied but still flavorsome.
Cibao Dominican Republic Is the market name for a good coffee from the Dominican Republic. Described as full-bodied with moderate acidity and yet carrying uncomplicated flavors.
Coatepec Mexico See - Altura Coatepec
Coban Guatemala Is a market name for a respected high-grown coffee from north-central Guatemala. Noted as one of worlds best and most distinctively flavored coffees.
Cucuta Colombia The market name for a coffee grown in north-eastern Colombia, but often shipped through Maracaibo Venezuela.
Djimmah/Djimah Ethiopia A Ethiopian Arabica bean from the Region of Kaffa. This coffee is grown at 1500-1800m in forests/semi-forests in the south/west part of the state. Washed Djimahs have an excellent mild acidity whereas dry-processed Djimah is a lesser coffee of unrefined and zesty flavor possessing a strong winey aftertaste. These are coffees grown on the original indigenous coffee plants.
Gayo Mountain Indonesia Is the market name for coffee exported from a large processing centre and mill in the Aceh Province, Northern Sumatra. Coffee here utilizes a combination of both the wet and dry processing systems.
Ghimbi/Gimbi Ethiopia A market name for coffee grown in Western Ethiopia. Usually wet processed or washed and is noted for its winey overtones.
Grand Lares Puerto Rico Along with Yauco Selecto it is one of the worlds great coffee beans supplied by Puerto Rico. Grown in the south central part of the country it is noted for its balanced body, bright acidity and fruity aroma.
Harar/Harrar Ethiopia A Ethiopian Arabica bean that is grown at 1500-2200m in the northern part of state. The state produces two distinct varieties, the Longberry Harar which is considered to be the more desirable taste to the second shortberry variety. It is garden grown and cultivated from the species obtained from the south-west of the state. They are considered to be one of the worlds most prized coffees because they possess a complex medium to light acidity with full body and a unique winey/fruit wild-blueberry-like aroma. The beans are dry processed and have a slightly yellowish-green colouring.
Hawaii Kona Hawaii See - Kona
Indian Mysore India See - Mysore
Ismaili Yemen Is the market name for a respected coffee grown in central Yemen. (Cultivar) It also describes a traditional botanical variety of Yemen coffee which has a round, pea-like bean and is noted for its superior cup quality.
Jamaican Blue Mountain Jamaica Is a single-origin coffee grown above 3, 000 feet (915m) in the Blue Mountain District of Jamaica. It is noted for its exceptionally rich, complex and bouillon-like flavour. This balanced, classic coffee contains a rich flavor, full body and a smooth yet vibrant acidity. This exceptional taste quality coupled with its short supply, has made it one of the world's most celebrated coffees.
Java Indonesia Amarket name for all Indonesian coffees The Dutch were the first to establish the large Arabica coffee farms or estates in Java in the 17th century until Rust Disease wiped out the crop. Java at the time was the 2nd great commercial coffee plantation region after Yemen. Today the plantations are managed by the government and the coffee is wet-processed using modern methods. The best coffees from Java display the low-toned rich characteristic of other Indonesia coffees, but are usually lighter in body and with slightly more acidity. Estate Java is a wet-processed coffee that is more acidic, lighter in body and quicker to finish than other coffees in the region. Smoke and spice are flavors often associated with this coffee's acidity. Some Javanese coffee is stored in warehouses for two or three years and is referred to as Old Java. This aging process causes the coffee to lose acidity and gain body and sweetness.
Jinotega Nicaragua Is the market name for a respected Nicaragua coffee.
Kaanapali Hawaii A market name for a coffee grown in Hawaii.
Kauai Hawaii A market Brand for a coffee grown in Hawaii.
Kinjibi Papua New Guinea The Brand name of a coffee grown in the Western Highlands of Papua New Guinea by the Kimjibi tribe who process their Arabica beans using a combination of both the wet-pulped and sun-dried processing methods.
Kona Hawaii A single-origin coffee from the Kona coast of the Island of Hawaii. The best Kona coffee displays a classic balance between a medium body, a good acidity and culminating in a rich complex aroma and flavor.
Kopi Luwak Indonesia These are the coffee beans that are gathered from the droppings of the Indonesian mammal called Luwak or Civet after these mammal have eaten the ripe coffee cherries, digested the fruit, and excreted the seeds. Owing to its obvious limitations on volume production, the Kopi luwak coffee bean is now one of the most expensive in the world.
Kwilu Zaire This is a market name for coffee beans grown in the Congo (Zaire). It is a washed natural Robusta.
Langley Jamican See - Blue Mountain
Limu Ethiopia The market name for a respected Ethiopian Arabica coffee bean that delivers a winey aftertaste with a vibrant balanced cup and sharp acidity. It is a wet-processed (washed) coffee that is grown at about 1400-1900m in forest/semi forest farms. These are the coffee beans that are grown on the original indigenous coffee plants.
Lintong Indonesia Market name for the most admired coffee of the island of Sumatra, Indonesia. This coffee grows in the Lake Toba area toward the northern end of the island. Whilst it is a term used to describe a broader group of coffee beans, it properly only describes coffees grown in a relatively small region just southwest of Lake Toba in the Kecamatan or the district of Lintongnihuta. Small plots of coffee producers are scattered over the high, undulating plateau of fern-covered clay and is grown without shade or chemicals of any kind.
Longberry harrar Ethiopia A grade of coffee from Ethiopia whose bean size is larger than shortberry harrar. Longberry is the more desirable bean for its taste qualities.
Luwak, Kopi Indonesia See - Kopi Luwak
MAM/MAMs Colombias An acronym for three (3) of the most famous and best of Colombias brands (Medellin, Armenia, Manizales). These are typically sold together to simplify large volume coffee contracts.
Mandheling Lintong Indonesia See Lintong or Mandheling.
Mandheling Indonesia Is a more comprehensive designation that refers to both Lintong coffees and to any coffees grown under similar conditions in the region of Diari, north of Lake Toba, Sumatra, Indonesia. It is recognised as one of the worlds most famous coffees. It is also the name of a Coffea canephora variety that was cultivated in the same area of Indonesia.
Manizales Colombia A Marketing name for a thinner bodied coffee grown in Colombia. These coffees are typically sold under the MAM classification.
Maracaibo Venezuela A coffee from Venezuela named after the town and port from which it is shipped. These coffee beans contain many of the characteristic and distinguishing aspects of coffees from that country aromatic, soft and with a light acidity.
Maraciabos Venezuela See - Tachira
Matagalpa Nicaragua The market name for a respected coffee from Nicaragua possessing a light aroma but with a full bodied feel.
Mattari Yemen The Market name for one of the most admired coffees from Yemen. Grown in the Bani Mattar area west of the capital city of Sana'a, it is usually a winier, fruitier and sharper version of the Yemen chocolatey style. This coffee is dry processed.
Maui Hawaii A market name for some coffee beans from the 2nd largest Hawaiian island located in the south central part of the state.
Mavis Bank Jamican See - Blue Mountain
Mbeya Tanzania See Pare.
Medellin Colombia The market name for a Brand of coffee from the north west of Colombia. One of its most famous Colombian coffees with its heavy body, rich flavor and a finely balanced acidity (sometimes with a pronounced nutty flavour). Marketed as part of the MAM group.
Mrida Venezuela Is the market name for one of the most respected and most characteristic Venezuela coffees. It is described as delicate and sweet in the cup yet full bodied with a mellow rich flavour.
Mocha Ethiopia Coffee from the Harrar region of Ethiopia, which resembles Yemen coffee in the cup-character of rich, winey acidity and intriguing nuance. Also describes a small single-origin irregular olive green bean grown in Yemen which has a unique acid character and sometimes called Arabian Mocha.
Mocha-Java Yemen Traditionally, a coffee bean blend of one part Yemen Mocha and two parts Java Arabica coffee. In this traditional form, Mocha-Java is the world's oldest coffee bean blend. Combining the full bodied Java bean with the acidic Yemen Mocha gave a more balanced espresso experience.
Moloka'I/Molokai Hawaii A market name for a coffee bean from an island named as such in Hawaii.
Moshi Tanzania Is the market name for coffee beans grown on the slopes of Mt. Kilimanjaro in Tanzania. It is named after the local town that has today become famous for its coffee bean auction markets.
Moy Hill Jamican See - Blue Mountain
Oahu Hawaii A market name for a wet-processed coffee (var. Typica) from the north shore of this island in Hawaii. The first Hawaiian coffee is believed to have been planted here in the Manoa Valley in 1825.
Oaxaca Pluma Mexican This is one Mexican coffee grown on the southern slopes of the central mountain in the Oaxaca state that is highly regarded by the speciality trade.
Ocoa Dominican Republic The market name for one of the better-respected, well balanced coffees from the Dominican Republic. It is a wet-processed coffee that is noted for its sweetness. Most of this coffee is exported to European markets.
Pare Tanzania Is the market name of a coffee grown in the south of Tanzania. Also called Mbeya after the town in the area.
Pipil El Salvador The market name for a Brand of Fair Traded and Certified Organic coffee from the San Mauricio District of El Salvador. This bourbon variety is only wet processed.
RSW Jamican See - Blue Mountain
Sanani Yemen A market name incorporating several growing regions located west of Sana'a, the capital city of Yemen. It tends to be a lower-toned, somewhat less acidic version of the Yemen style. It is noted for its full body and chocolate undertones.
Santos Brazil See - Bourbon Santos.
Shortberry Harrar Ethiopia A smaller green bean from Ethiopia. It is grown and processed in the traditional way on the eastern part of the state near Harrar (the old state capital until 1577).
Sidamo/Sidama Ethiopia A Ethiopian Arabica bean grown at 1400-2200m in the south eastern part of state on the boarder with Kenya. It is grown in small plot gardens and cultivated from the varieties that originated in the south-west of the state. They are noted for their fragrantly floral character, light-to-medium bodied and balanced acidity. This popular Brand is both wet and dry processed.
Sigri Papua New Guineas One of Papua New Guineas most famous brands. It is grown in the Wahgi Valley in the Western Highlands province.
Sulawesi Toraja Indonesia Formally called Celebes Kalossi it is the market name for coffee beans grown in southwestern Sulawesi (formerly Celebes), Indonesia. Kalossi is the name given by the Dutch to the southern part of the island. Coffee grown here possesses a deep rich body and flavour with low acidity.
Tachira Venezuela A full bodied, sweet delicate coffee with rich acidity. It is grown in the west of the Venezuela state near the Colombian boarder. Coffees grown in this area are grouped together under the Marketing name of Maraciabos which they take from the port from where they are shipped.
Tarrazu Costa Ricas Coffee named after the town of San Marcos de Tarrazu. It is the market name for one of the Costa Ricas and in fact the worlds better coffees. It is grown in rich volcanic soil in the south of the state at elevations of between 1, 200 1, 700m.
Trujillo Venezuela Considered to be a rather lifeless coffee bean produced in the Andean region of Venezuela.
Wallenford Jamican See - Blue Mountain
Washed Sidamo Ethiopia See - Sidamo
Yauco Selecto Puerto Rico This is an Arabica (var. Bourbon) coffee bean from a region of Puerto Rico and is grown high in the mountains above 3, 000 feet. It is one of the finest coffees of the Caribbean but it can be subject to some commercial inconsistency. Often likened to the balanced perfection of the Jamaica Blue Mountain because of its deep, vibrant, yet restrained acidity and gently rich flavor. Two famous estates in the region include Hecienda San Pedro and Santa Ana.
Yemen Mocha Yemen These are typically the coffee beans originating from Yemen, the mountainous regions of the south-western tip of the Arabian peninsula. It is the world's oldest (600 year) cultivated coffee. Grown at elevations of 3, 000 to 7, 000 feet but the area lacks water. Beans are typically small and hard. Coffee is packaged in mats made of plaited straw. It is typically a full bodied coffee that is distinguished by a rich, winey acidity.
Yirgacheffe/Yirga Cheffe Ethiopia The market name for one of the most famous Ethiopian washed Arabica coffee bean gardens grown at 1700-2100m in the south central Sidamo region near the boarder with Kenya and the village of Yirga Ch'efe. Regarded by many as the cream of the crop of all coffees grown in the horn of Africa. It has unparalleled fruity aroma and is distinguished by its lemon/fruit-like and distinct tart bite floral acidity. The body is light and elegant whilst the flavour is complex leaving a rich floral finish and an almost menthol aftertaste. It is believed that these trees were cultivated from the varieties of the south-west of the state. Sometimes spelt "Yirgacheffe".

Well Known Coffee Bag Markers - circa 1930's

Green coffee bean brands found on coffee bags in the 1930s - Public Domain
"Is there coffee after death?" Anon

Photo Attribution

Photo source #1 -http://www.raccoonbend.com/espresso/espresso_main.htmlThe Espresso Express Photo Source #2 -http://upload.wikimedia.org/wikipedia/commons/a/a9/Java-Map.jpgJava Dutch 17 century Map Photo source #3 -http://commons.wikimedia.org/wiki/File:Mocha-map.jpgMocha Yemen Map Photo Source #4 -http://www.antiquecountrystore.com/coffeetea/sankaold1.htmSanka Coffee Photo Source #5 -http://www.juanvaldez.com/menu/history/index.htmlJan Valdez"Caf de Colombia" Photo Source #6 -http://www.birdandnaturefest.com/assets/images/birdfriendly.jpgBird Friendly Photo Source #7 -http://www.examiner.com/x-9907-DC-Coffee--Tea-Examiner~y2009m5d22-Buying-fair-trade-coffeeFair Trade Coffee Photo Source #8 -http://www.ams.usda.gov/AMSv1.0/nopNational Organic Program
Photo Source #9 - The coffee paradox: global markets, commodity trade and the elusive promise ...
By Benot Daviron, Stefano Ponte, Technical Centre
Photo Source #10 - All About Coffee - William Unkers - Public Domain

References & Bibliography

Basic Coffee GlossaryBasic Coffee Glossary 1 - Founded in 1999, CoffeeResearch.orgwas the first Web site dedicated to coffee education with comprehensive coverage on coffee, espresso, coffee brewing, coffee agriculture, coffee science, and the coffee markets. The research is the culimination of a year of travel studying coffee with the foremost experts around the world.www.coffeeresearch.org 2 - TheLavazza Training Centerhas been working for many years, both in Italy and abroad, as an institution devoted to technical and professional training, both within the firm and outside. The Center is also acting as a reference point for the Firms external relationships, meeting guests from countries all over the world, and offering specific training courses to fulfill information and training requests for those wishing to widen, qualify and bring up to date their knowledge of coffee.www.sovrana.com 3 - National Geographic Society-www.nationalgeographic.com 4 - TheNational Coffee Association of USAwas founded in 1911, one of the earliest trade associations formed in the United States and the first trade association for the U.S. coffee industry. Since that time, the NCA has helped American coffee companies through some of the most volatile periods in the nation's history, including two world wars, a depression, a cold war and numerous frosts, strikes and cartels, not to mention a wide range of consumer trends in the U.S. coffee market.www.ncausa.org 5 -Illy CoffeeVision - We seek to set a world benchmark for excellence and culture in the coffee business, as an innovative company developing the most desirable products and places of consumption, and as a result, to grow and become the global leader of the premium market segment. http://www.illy.com/wps/wcm/connect/us/illy/the-world-of-coffee/origin-and-blend/the-coffee-plant/

6 - TheInternational Coffee Organization(ICO) is the main intergovernmental organization for coffee, bringing together producing and consuming countries to tackle the challenges facing the world coffee sector through international cooperation. It makes a practical contribution to the world coffee economy and to improving standards of living in developing countrieshttp://www.ico.org/botanical.asp 7 -Coffee Universeis the Web's #1 coffee information and resource site. Whether you are a specialty coffee professional, a new start-up business, a barista or simply passionate about coffee, Coffee Universe has what you are looking for.http://coffeeuniverse.com/world/bean
About the Author Peter Baskerville is an espresso coffee devotee. Discovering that 'nectar of the gods' as a customer on a chanced visit to the Italian sector of inner western Sydney in the 1990's, he went on to found 17 hospitality establishments and was the self-appointed master-barista in each. Making tens of thousands of espresso coffees for a legion of fans, he eagerly sought out that 'god shot' for each one. It was this passion for fine espresso coffee that lead to his 15 years ofvocational and academic research into the science, art and theater that creates the perfect espresso. This article reports on just one aspect of his many findings.
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